The Super Bowl LX is the place to be, and Jay-Z made it a family moment, stepping out with his daughter, Blue Ivy, at Levi’s Stadium in Santa Clara, California. While Beyoncé wasn’t by their side this time, the father-daughter duo looked genuinely happy, sharing smiles and soaking up the electric atmosphere of the biggest game of the year.
The two looked perfectly dressed for the occasion. The rapper kept things effortlessly cool and understated in an all-black sporty look, wearing a sleek hoodie emblazoned with the words “The Game Needs Me,” with the hood up, paired with matching pants, gloves, and dark sunglasses.
Meanwhile, his teenage daughter brought her fashion-forward style to the field. The 14-year-old wore her hair down in loose, voluminous curls with warm highlights, giving a subtle nod to Beyoncé’s signature glam. Her outfit consisted of a black varsity-style jacket with bold patches and lettering, a simple top, wide-leg denim jeans, and tinted sunglasses.
© Kevin C. CoxThe NFL’s X account also shared a photo of the 56-year-old star with his younger daughter, Rumi Carter. Rumi wore a look similar to her sister’s, but styled her hair in long braids. It doesn’t appear that her twin brother, Sir, attended the game with them.
Since teaming up with the NFL, Jay-Z has played a key role in choosing who headlines the Super Bowl halftime show. In 2024, Producer Jesse Collins told the publication, Variety, that Jay-Z makes the final call, something that carries extra weight this year with Bad Bunny taking the stage, a major moment for Latino representation at the most-watched event of the year.
© Kevin C. CoxThe timing for Benito couldn’t be more powerful. Just last week, Bad Bunny made history at the 2026 Grammys when his all-Spanish-language album Debí Tirar Más Fotos won Album of the Year, a groundbreaking win that only adds to the cultural weight of his Super Bowl moment.
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