Britney Spears is launching a new business venture. The pop icon launched a new website, with outlets reporting that her top-secret project is a jewelry line.

The new brand is called BTiny , and it has a message on the website. "23 YEARS IN THE MAKING..." reads the website, which features a box where people can submit their email addresses. "Be the first to know when the wait is over"

“Okay so… I’ve been keeping a secret,” reads another message. “A small one … well maybe TINY actually.”

Page Six was the first to break the news of Spears ' fashion venture, revealing that she's been working on the project for some time now. “For the past year…

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