Victoria Beckham has built a fashion and beauty empire worth hundreds of millions, and is defined by her polished style and natural approach to make-up. While her sons have pursued music and modelling avenues, her youngest and only daughter seems poised to follow in her famous mum’s footsteps – and could become the “next big beauty mogul” with billion-dollar potential, according to experts.
Harper Beckham, 14, has – much like her mum – shown a passion for makeup and skincare as she’s grown up in the public eye, often supporting Victoria’s brand and filming beauty tutorials posted to her mum’s social media.
“Harper researches for hours and has a real interest in beauty products,” Victoria once told HELLO! Fashion about her daughter’s interest in the industry. And it appears a debut beauty range from the teen could potentially be on the horizon after HIKU BY HARPER was reportedly filed for trademark application by Victoria’s company in October 2025.
Experts believe the teen is being positioned as the crown jewel of the Beckham family’s empire. Speaking to HELLO!, Millie Kendall, the founder of the British Beauty Council says: “Victoria Beckham Beauty has enjoyed huge success over the past few years, seeing growth alongside her fashion line, so it would be no surprise if Harper wanted to dip her toe into the beauty world, too. Hats off to her.”
The brand expert Nick Ede adds: “With the Beckham name, the right team and her mum’s guidance, Harper’s potential earning power could be huge – a multi-million-pound brand in the making. She could become the UK’s next big beauty mogul.”
Meanwhile, leading PR expert Mark Borkowski says that Harper and her brothers, Cruz and Romeo, are certain to increase the family’s fortunes. “A billion-dollar outcome is possible, but it will depend entirely on whether each of them can establish authentic gravity beyond the family narrative,” he tells us.
Harper’s interest in the beauty world
Harper made her beauty aspirations clear to the world back in October 2024 when she wrote that her dream was to “create an amazing brand when I am older”. The aspiration was written on a card at the launch of Victoria’s 21:50 Rêverie fragrance, and shared by her mum on social media.
If her beauty tutorials didn’t already speak volumes to her passion for the industry, Victoria has spoken publicly about her daughter’s interest in all things makeup and skincare – and even revealed how Harper influenced her own line.
© Instagram“Harper was the inspiration behind our ‘Cheeky Posh Cream Blush Stick’ in Rollerskate,” Victoria told HELLO! Fashion in 2023.
“I was with my product development team in Miami, and she was roller skating. She went to her room and pulled out this bright pink shade. It looked scary, but it planted the idea of creating a vivid pink that gives you a fresh glow instantly.”
Victoria revealed exclusively in another chat with HELLO! Fashion in 2024 that her daughter often raids her makeup bag, and said that if Harper “steals a product, like she did my FeatherFix recently, I know we are onto a good thing.”
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