Following two successful seasons as the face of the maison, everyone’s favourite heiress-turned-entrepreneur Paris Hilton returns as the face of Karl Lagerfeld for autumn/winter 2026, reprising her role in the brand’s From Paris With Love campaign.
And who doesn’t love a Paris Hilton moment? Especially one swathed in sharp tailoring, sumptuous faux fur and attention-grabbing accessories. And for this season, Paris is sharing the spotlight with someone rather un-expected. Meet NOT-KARL – the brand’s latest digital character and resident mischief maker.
Photographed by Matt Easton – the campaign sees Paris and NOT-KARL bounce off one another in a series of playful exchanges, with their contrasting personalities bringing a touch of humour and irreverence to proceedings. It’s part fashion campaign, part digital fever dream, and we are so here for it.
The collection itself sticks firmly to Karl Lagerfeld’s signature codes – with elevated outerwear and graphic black and white looks taking centre stage for show-stopping ensembles to see you through autumn – all the way to party season.
Among the standout pieces is my personal favourite – a long white shirt, with a tuxedo inspired twist, alongside the K/Autograph bag collection – we’ll take one of each please.
© Matt Easton“Continuing the relationship feels incredibly special,” says Paris Hilton of working with the brand again. “Every campaign has felt like its own moment, and I love that we keep finding new ways to bring our worlds together. Having NOT-KARL on set made this shoot feel so iconic and just unexpected – it brought such a magical energy. I’m excited for what’s to come next!”
And Paris isn’t flying solo either, with her long-standing friend Kit Butler joining the campaign as the face of menswear. Launching globally from September 1, also keep a look out for the two mystery cameos hidden within the campaign.
As for NOT-KARL? Well, this is just the beginning. Watch this space…
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