Hailey Bieber is looking better than ever. The businesswoman is bringing her brand, Rhode, to Australia, and has cushioned her hard work with some sunlight and relaxation. In new photos shared on her Instagram, Bieber has shown the world her new store and business venture, and a relaxed selfie wearing a stunning gold bikini.
The photo was placed in the midst of various advertisements for Rhode, and it shows her in a gold bikini, posing in front of the mirror. Bieber is seen with her hair wet and down as she looks at the camera, showing off her toned abs and legs.
The photo was taken in a hotel room or apartment, with the city of Sydney reflected in the mirror. She provided no clues for the photo or her location, sharing more images of her Rhodes products and teasing her launch at Mecca Cosmetica.
© @haileybieberBieber’s new business move
Bieber’s Rhode has been on the rise, becoming more and more popular due to the variety and effectiveness of its products. The brand launched in 2022, after Bieber had already acquired prominence as an influencer and beauty expert. She serves numerous roles in the brand, including being its founder, chief creative officer, head of innovation, and strategic advisor.
Recently, she announced that her products would be available to shoppers in Australia and New Zealand, a big step forward for her company. “We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces,” she said in a statement. “When launching into the Australian market, we looked for a globally aligned partner and Mecca was that perfect fit.”
© WireImageLast year, Bieber sold Rhode for $1 billion, a landmark that makes her one of the most successful businesswomen in the world, especially when it comes to the world of beauty and cosmetics. “For me, everything with Rhode, I have my hopes for it, and then I feel like it always exceeds my hopes and expectations. Everything that has happened with this brand has far eclipsed anything I could have ever dreamed of and hoped for,” she said in an interview with GQ.
She’s revealed that part of her brand’s appeal is the fact that it’s genderless, opting for packaging that can attract any person. “My husband uses Rhode, and has since the beginning, and loves it, and I have a lot of male friends that are obsessed with it and use it,” she said.
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