Justin and Hailey Bieber are stepping into a fresh era with clarity, confidence, and a united front. As Justin unveils his most personal music to date and Hailey continues expanding her beauty empire, the couple appears more aligned than ever — both personally and professionally.
According to a source close to the pair, the Rhode founder, 29, was deeply involved in the journey that became Justin’s latest album, SWAG. “Hailey was with Justin through all of it, from rehearsals to studio time and Grammys week,” the source tells PEOPLE. “She’s been right there throughout and watched him build the album from the ground up,” the source shares. “She was so proud seeing his vision come to light onstage.”
That support has made a visible difference. The insider adds that the couple is “in such a strong place right now,” noting that Justin, 31, “feels deeply supported.”
A Standout Grammys Moment
At the 2026 Grammys on Sunday, Feb. 1, Justin delivered one of the night’s most talked-about performances. The “Stay” artist took the stage to perform “Yukon,” nominated for Best R&B Performance, wearing custom purple satin boxer shorts from his new fashion brand SKYLRK, paired with black socks. The minimalist look — matching his guitar — put his tattoos and abs on full display.
He was also nominated for Album of the Year and Best Pop Vocal Album for SWAG, along with Best Pop Solo Performance for “Daisies.” The night marked more than nominations. It signaled a creative rebirth.
© Getty Images for The Recording AJust hours after the ceremony, Hailey shared a candid Instagram Stories photo of the couple posing in a lift. Justin opted for baggy jeans, sneakers, and an open hoodie that revealed his tattooed chest, while Hailey looked polished in a beaded, backless mini dress. “That’s my baby,” she captioned the image, leaning into her husband as he puffed on a cigar.
A second source tells the publication, “They were very excited to attend the Grammys together. It was a big deal to them. Hailey’s always so proud of Justin and incredibly supportive. She’ll be at Coachella too. She loves watching him perform.”
Stronger Than the Noise
Beyond the spotlight, their life remains grounded. “They’re doing great as a couple. They really just ignore the noise and focus on their own lives. Their day-to-day life is pretty simple. They work and then spend as much family time as possible. They’re great parents. Jack is the cutest, happiest little boy,” the source adds.
© Justin Bieber/IGThe 2026 Grammys carried special weight. SWAG, released in July 2025, is Justin’s first full-length solo album in four years and his first since welcoming son Jack Blues in August 2024. The project reflects both artistic growth and personal evolution.
“This album is a huge milestone for Justin in so many ways,” a source previously told the outlet. “It’s the first solo album he’s released since becoming a father, and it’s the first time he’s produced a sound that’s all his own. He was so excited for everyone to listen to his new music.”
© Getty Images for The Recording A“Justin felt a little nervous, but mostly excited, about putting this album out,” the source said. “He wanted it to be perfect, and he’s so happy with how it turned out. He’s really proud of this accomplishment and thrilled for the next chapter.”
“Hailey supported Justin to follow his artistic instincts,” an insider shared in July 2025. “She helped him to trust himself and do what Justin knew he wanted to do as an artist.” Together, they are leaning into growth rather than reacting to outside narratives. Professionally ambitious. Personally grounded. Focused on family.
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