As wellness culture accelerates and alcohol-led escapism falls out of favour, London’s idea of indulgence is being radically redefined. In 2025 alone, one pub closed every day on average across the UK, reflecting a broader cultural shift away from drink-led downtime and towards curated health.
Nowhere is this evolution more visible than in the capital’s private members’ clubs. Once fuelled by pints and Old Fashioneds, many of today’s elite social spaces champion sober connection instead. Matcha replaces martinis and conversations unfold over protein-boosted, collagen-infused green juice, signalling a new kind of luxury rooted in longevity. Welcome to London’s new members’ club culture, where the hangover is cancelled and wellness is the ultimate status symbol.
Surrenne
Belgravia
Hidden away beneath The Emory in Belgravia, one of the capital’s most luxurious centrally located hotels, Surrenne is perhaps London’s most ambitious reinvention of the health club. The holistic wellbeing destination spans four artfully designed floors, unfolding like a wellness universe.
The 22-metre pool offers candlelit evening swims with underwater soundtracks, while cedar-lined steam rooms cycle jasmine and eucalyptus, and snow showers punctuate thermal circuits with invigorating contrast. In the spa’s seven treatment rooms, bespoke rituals, from four-hand massages to Macrene facials, are paired with custom art installations by Damien Hirst and Helle Mardahl.
Meanwhile futuristic hyperbaric oxygen chambers are available to promote healing and diagnostics suites offer longevity insights (think microbiome mapping and epigenetic testing) usually reserved for medical retreats. Fitness devotees will find the biggest names in tech from Peloton and Technogym to Woodway and Hydrow, as well as an interactive studio with on-demand global classes, and the UK’s first Tracy Anderson Method studio (created by Gwyneth Paltrow’s personal trainer), where heated, humidity-rich workouts and a sprung floor sculpt body and mind.
What begins as a comprehensive assessment, continues as a bespoke journey of movement, recovery, nutrition and renewal, complemented by a café menu created by global wellness expert and nutritionist Rose Ferguson, plus a calendar of members-only events.
“Membership begins with a set of diagnostic testing and consultations to create a science-based, but human-led personalised programme which is tailored to each member and ever evolving,” says Hattie David-Wilkinson, the Maybourne Group’s Global Head of Wellness & Longevity.
“As well as the integrated approach to wellbeing, another key reason members apply to join Surrenne is the community. Whether it’s through a Tracy Anderson class or our curated calendar of events, our intention is for members and guests to forge and deepen their relationships with themselves and each other through experiences.”
Surrenne’s individual annual membership is £10,000 plus a £5,000 joining fee.
Pillar Wellbeing
Westminster
© John AthimaritisUnderneath one of London’s most grand and renowned hotels, Raffles at the OWO in Whitehall, you’ll find Pillar Wellbeing. Private and serene, it’s hard to believe you’re in the heart of Westminster when you’re down there. The concept is a health club based on the three pillars of wellbeing – movement, nutrition and recovery – and it’s designed to streamline wellness by bringing it all into one space.
Inside you’ll find a stunning 22 metre pool, a gym and movement studio, a restaurant, and a Guerlain spa. There are nine treatment rooms, including three spacious VIP suites, offering some of the most luxurious massages and facials in the city, all of which can be personalised to suit your needs.
Led by two time Michelin-starred chef Jason Atherton, Pillar’s kitchen offers fine dining-quality food with menus specifically created to fuel immunity, energy, and longevity, available in the restaurant, as takeaway, or through bespoke meal plans.
Membership begins with in-depth health profiling and ongoing assessments that inform everything from training programmes to nutritional strategy and recovery protocols. Personal trainers, nutritionists and therapists work collaboratively, ensuring members aren’t juggling appointments across the city, but instead moving through a seamless, integrated wellbeing ecosystem.
Recovery is taken just as seriously as movement. Alongside the spa’s indulgent treatments, members can access advanced therapies designed to support nervous system regulation, muscle repair and stress management. It’s a nod to Pillar’s belief that sustainable health is built as much on restoration as it is on exertion.
“It’s a nod to Pillar’s belief that sustainable health is built as much on restoration as it is on exertion”
Despite its prestigious setting and immaculate interiors, Pillar feels unpretentious and grounded. The atmosphere is calm rather than performative, discreet rather than showy, and a space where Westminster power players, hotel guests and health-focused members happily coexist.
Pillar Wellbeing’s individual annual membership is £6,000 plus a £2,000 joining fee.
Akasha
Mayfair
Located beneath the Hotel Café Royal in Mayfair, Akasha has long been a favourite among those in the know. A quiet hideaway where ancient practices meet contemporary luxury, it may predate London’s latest wellness wave, but Akasha feels more relevant than ever, championing a deeply holistic philosophy that goes beyond aesthetics.
Spanning over 18,000 square feet, the space is anchored by an 18-metre lap pool framed by elegant tiles, alongside a serene watsu pool used for aquatic bodywork. Thermal facilities include a hammam-style steam room, sauna and ice fountain, creating a ritualistic flow that encourages both physical release and mental stillness.
Akasha’s spa offering leans into tradition, drawing from Ayurveda, Traditional Chinese Medicine and energy-based therapies, with treatments designed to rebalance rather than simply pamper. Think chakra-aligning massages, reiki, sound healing and bespoke rituals tailored to emotional as well as physical wellbeing.
Movement here is similarly mindful. Yoga, pilates and meditation classes are led by internationally renowned practitioners, with one-to-one sessions focusing on breathwork, posture and long-term vitality. Nutrition completes the circle, with a plant-forward menu that emphasises clean, seasonal ingredients and gentle detoxification.
Akasha attracts a loyal, low-key crowd of creatives, luxury travellers and long-standing members who value privacy and continuity. In a city increasingly obsessed with metrics and optimisation, it offers a return to intuition, ritual and inner balance.
Akasha’s Ultimate annual membership is £5,985.
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