Meghan Markle has opened up about a new chapter for her lifestyle brand, As Ever, following her unexpected return to the UK with her husband, Prince Harry, and their two children, Prince Archie and Princess Lilibet.
The 45-year-old shared that her brand was launching a new product on September 3, just over a week after she and her family touched down in Birmingham to begin their new life in England. “A new chapter to celebrate,” she began in the Instagram caption, showcasing photos of As Ever’s new sparkling wine product.
“Introducing our Reserve Brut. Crafted in the traditional Méthode Champenoise and sourced from Napa Valley, this elegant sparkling wine was made for gathering, toasting, and savoring life’s beautiful moments.”
This is not As Ever’s first foray into the world of winemaking; in fact, the brand has already launched a Napa Valley rosé and a Marlborough sauvignon blanc.
Meghan’s As Ever brand
© @meghan/InstagramMeghan has been open about the “twists and turns” that came with launching her lifestyle brand, and shared that it took a beat to find her feet and figure it out “in real time”.
“You’re just trying to figure out how to walk, and then you want to learn how to run, and then you want to learn how to fly. But all of those things take time,” she told People.
Learn more about Harry and Meghan’s UK return below…
“I appreciate everyone who was supporting and gave me the grace to make mistakes and figure it out – and also to be forgiving with myself through that. It’s a learning curve.”
She added that Harry was incredibly supportive of her endeavour, and that launching As Ever had changed their relationship.
“My husband met me when I had [my lifestyle blog] The Tig, and I see this spark in his eye when he sees me doing the thing that I was doing when he first met me,” Meghan explained.
“It’s almost like a honeymoon period again because it’s exactly how it was in the beginning when he’d watch me scribbling away, writing newsletters, fine-tuning edits and just really being in the details of it. I think he loves watching as much as I love doing that creative process.”
Returning to the UK
© Getty ImagesHarry and Meghan stepped back as senior working royals in 2020 and moved to California with their two kids, yet decided to return to the UK in August 2026 after visiting over the summer.
Archie and Lilibet have already started school in England, although the location of their institution has been kept tightly under wraps for security reasons.
The Duke and Duchess of Sussex will remain as private individuals and non-working royals, and have chosen to live outside of London while still maintaining their home in Montecito, California.
It has been reported that Meghan will continue to run As Ever from the UK.
© Getty ImagesHELLO! can confirm that Harry’s father, King Charles, was made aware of the couple’s plans to return to the UK just days before they touched down, and he is said to welcome the opportunity to spend more time with the Duke and his family in a personal capacity.
Harry’s brother, Prince William, and sister-in-law, Princess Kate, were also made aware of the decision before they arrived in the country.
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