Meghan Markle’s next As ever launch date has a connection to her late mother-in-law Princess Diana

Meghan Markle‘s As ever rosé will be launching on a special day. The first alcoholic offering from the Duchess of Sussex’s lifestyle brand will be available for purchase starting July 1. 

The launch of As ever’s Napa Valley rosé—which has been described as having “soft notes of stone fruit, gentle minerality, and a lasting finish”—coincides with what would have been Meghan’s late mother-in-law Princess Diana‘s 64th birthday. July 1 also happens to be the day that Meghan and Harry first connected on Instagram in 2016.

“Eventually, we exchanged phone numbers, and migrated the conversation over to text, going late into the night,” the Duke wrote in his memoir Spare. 

Harry noted in his book that “It occurred to me how uncanny, how surreal, how bizarre, that this marathon conversation should have begun on July 1, 2016. My mother’s fifty-fifth birthday.” 

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Princess Diana died in 1997 following a car crash in Paris. While Harry’s mother passed away long before he met Meghan, the Duke of Sussex shared in his and Meghan’s engagement interview that he designed Meghan’s engagement ring with diamonds from his mother’s jewelry collection “to make sure that she’s with us on this, on this crazy journey together.”

Prince Harry has previously said that he sees similarities between his wife and late mother. In Netflix’s Harry & Meghan, the Duke said, “So much of what Meghan is and how she is, is so similar to my mom,” adding, “She has the same compassion. She has the same empathy. She has the same confidence. She has this warmth about her.”

The Duke and Duchess of Sussex, who reside in California with their kids, Prince Archie and Princess Lilibet, stepped back as working members of the royal family in 2020. In his Apple TV+ documentary series, The Me You Can’t See, which was released in 2021, Harry said, “I’m living the life that she [Princess Diana] wanted to live for herself, living the life that she wanted us to be able to live.”

He continued, “Not only do I know that she’s incredibly proud of me, but that she’s helped me get here and I’ve never felt her presence more as I have done over the last year.”