Sydney Sweeney looked better than ever as she debuted a brand new look from her lingerie line, SYRN, on social media. The 28-year-old showcased the Starlet Halter Unlined Bra in a light pink color dubbed “Pout”, which featured thick straps and lace lining the bottom of the bra.
She added matching underwear with a lace ruffle attached to the waistline, as well as pink garters, pink heels with ribbon lacing up her leg and a necklace. Sydney held a red rose in her hand for the photoshoot and wore her blonde locks in bombshell waves.
Fans took to the comment section to share the love, with one writing: “OMG STOP KILLING US,” while another added: “THE COLOR OMG!!!” A third fan chimed in: “She is a goddess,” while a fourth declared: “Stunning! Like, are you even real! The set is just wow.”
The Euphoria actress launched the brand in January 2026, with four collections making up the line including Comfy, Playful, Romantic and Seductress.
“The secret is finally out…this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are,” she shared in a statement at the time.
“I love working on cars, I go water skiing, I’ll dress up for the red carpet, then go home to snuggle my dogs. I’m not one thing, no woman is.” Sydney explained to Us Weekly how she came up with the idea for SYRN several years ago.
“I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident,” she admitted. “I never had anything I felt good in, and I just wanted to hide. It wasn’t until [I played] Cassie in Euphoria that I started realizing it’s actually powerful to be confident; our bodies are incredible. We should embrace [them] and feel really good in our skin.”
Learn more about Sydney’s adventurous hobbies below…
“I’d always be like, ‘Oh, this fit doesn’t work,'” she continued. “‘I don’t have the support I want. The straps are digging into my shoulders or it’s kind of itchy and riding up.’ I started a whole Pinterest board of thousands of photos of inspiration, and I [thought], ‘I should actually do this.’ And we put it together.”
Sydney shared that SYRN was not just for women who fit the beauty standards, but for everyone. “My designers are all women, and I have an amazing, diverse team. My models are a beautiful range of body types. I’m always like: ‘I want to see it on everybody,'” she said to Cosmopolitan.
© HBO“I can’t be the only model. I need to make sure everyone feels really good in it…If I wouldn’t wear it, I wouldn’t want to make it.”
© Getty Images for GQSydney went to extreme lengths to promote her lingerie brand and landed herself in hot water when she filmed herself and her friends throwing bras over the Hollywood sign.
Sydney’s prank “was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it,” said CEO Steve Nissen in a statement.
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