Looks like Bianca Censori isn’t just walking around barefoot in public anymore – she’s ready to build her own empire. The Australian architect and Ye Ye’s (formerly known as Kanye West, and Ye) wife is quietly working on a business venture of her own. Confused about the Ye Ye? Page Six reported Tuesday that he has changed his name for a second time to Ye Ye.
Bianca Censori Inc.
According to The Sun, the 30-year-old registered Bianca Censori Inc. last month in the state of California. She also registered “Bianca Censori” as a company in Australia, based in Alphington, where her family lives, with herself listed as CEO and secretary.
What is it?
Details around the company are still pretty minimal, but according to XXL, it’s a new furniture business. The address listed is 8025 Melrose Avenue in Los Angeles – right next to the iconic “Made in L.A.” wall. Given her background in architecture, the jump into high-end furniture makes sense.
Is Ye involved?
© GettyCensori and Ye have been spending time in Mallorca, Spain, following rumors that they were on the road to divorce.
Ye even dropped a song called “Bianca,” basically begging her to come back, and they checked into one of Europe’s most exclusive rehabs in May.
With their hot and cold dynamic, fans are asking: Is Ye involved in this new venture? The answer is yes – he’s listed as a director. Which isn’t too surprising considering reports alleging he “controls” most aspects of her life.
If he’s contributing to the design, expect it to be one of a kind. When talking to Architectural Digest in 2020 about designing their mansion, his ex-wife, Kim Kardashian, explained, “Kanye would come up with the most far-out ideas, and I’d say, ‘This is not normal. We need drawers!’ I was the voice of functionality.”
Who else is in the mix?
Hussein Lalani is listed as CFO on the paperwork. He’s the founder of Zensa, a beauty brand known for tattoo kits, microblading products, and numbing creams. His name in the mix has people wondering if the venture will also expand into beauty.
Ye’s longtime lawyer, Manoj Shah, is also listed as the company’s legal rep, tying the rapper even deeper into the project.
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