What were Bad Bunny and Messi doing in Miami?

Bad Bunny and Lionel Messi are working on something together. The pair was photographed coming in and out of a studio in Miami, prompting some speculation as to their plans. 

The pair was photographed coming in and out of the same studio. Bad Bunny wore an all-grey outfit made up of a sweater and sweatpants. He completed the look with some cream and brown sneakers.

In the case of Messi, he wore an Adidas look made up of a matching Kith track jacket and shorts, which he paired with a white t-shirt. 

The photo agency reports that while the two didn’t go in the studio at the same time, their arrivals were close to each other. It’s unknown why they were together in the studio, but both culture icons have significant partnerships with the sports brand Adidas, with many fans suggesting they might be working on an ad for the brand together. 

Others speculate that Bad Bunny and Messi are working on an Adidas ad for the World Cup, scheduled to take place next summer, in the US. 

© Backgrid/The Grosby Group

Bad Bunny and the Super Bowl

Bad Bunny is getting ready for an intense string of months. Shortly after the conclusion of his residency in Puerto Rico, Bad Bunny is now preparing for his next tour, with stops scheduled in Europe, Asia, and Latin America. 

The tour is scheduled to kick off this November, with dates in Santo Domingo. There are shows scheduled all throughout the first half of 2026, with the tour scheduled to conclude in Belgium next July. 

© Getty

In between all of this, Bad Bunny will also be performing at the Super Bowl, a moment that has caused great controversy and tons of conversation all over the world. 

Despite the criticism that the decision has prompted, the NFL has made their stance clear, sharing that they’re honored to have Bad Bunny as next year’s Super Bowl half-time show performer. “He’s one of the leading and most popular entertainers in the world,” said Roger Goodell, the NFL commissioner. 

“That’s what we try to achieve. It’s an important stage for us… I think it’s going to be an exciting and uniting moment.”

© Carmen Mandato – FIFA