Bella Hadid has just declared that we will all be adding sultry red swimsuits to our summer sartorial agenda. The supermodel took to Instagram on April 28 to share a sun-soaked photograph of her posing in a micro bikini alongside her latest fragrance launch.
The Ôrəbella was captured lounging on the deck of a speedboat in the crystal-clear ocean. Bella wore a red triangle bikini top with matching bottoms that were adorned with beaded detailing on the ties. The look was accessorized with a stack of gold bangles and layers of gold pendant necklaces. In her hand, Bella held her new hair and body perfume mist while she submerged her blonde locks into the water.
In the caption, she penned: “Me and my babies first vacation together #body&hair they grow up so fast @orebella. The following photograph showed her taking a dip in the ocean while another snap captured her dressed in a white lace cover up to that was embroidered with intricate lace detailing.
Bella also shared a picture of the fragrance mist lying in the white sands, where she had playfully sketched the outline of a butterfly.
The hair and perfume mists debuted exclusively at Selfridges, London. With a new alcohol-free, bi-phase water-based fragrance collection designed for all-over application on both body and hair, the products feature the signature shake-to-activate innovation. Enriched with essential oils and botanical waters, they nourish the skin and hair with a glossy finish.
© InstagramThe new Ôrəbella product was released in three distinct scents. Gardenia’s Whisper is a delicate floral fragrance, blending top notes of rhubarb, nectarine, bergamot, and apple with a base of patchouli, cashmere wood, and white amber for a soft, romantic finish. Nectar Dew offers a fruit-forward profile, combining fig, pear, and peony with hints of orange blossom and tonka, creating a bright yet subtly musky aroma. Meanwhile, Golden Brûlée is warm and indulgent, featuring notes of frosted sage and tobacco leaves layered with cedarwood and vanilla bean for a rich, comforting scent.
© Instagram“With these Perfume Mists, I wanted to create something expressive and free,” said Bella in the press release. “They’re designed to move with you, to be sprayed generously, layered intuitively, and revisited throughout the day.”
The supermodel’s fragrance line, which launched in 2024, includes six scents – Window2Soul, Salted Muse, Night Cap, Blooming Fire, Eternal Roots, and Jasmine Blues. Each fragrance is alcohol-free, skin-nourishing, and formulated with essential oils. The collection of “aura-elevating scents” vows to “boost both mood and aura”.
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