Hailey Bieber has ushered in summer in true beauty mogul style with the launch of Rhode’s bronzed, glow-boosting essentials that perfectly coordinate with her swimwear agenda.
The founder took to social media on June 1 to announce the exciting news with a series of flawless bikini photographs. Hailey showed off her sculpted abs in a brown bikini set that featured a simple triangle top with matching micro pants as struck a pose on the sand. Her luscious locks were left down while her makeup oozed bronzed glam, courtesy of Rhode’s coveted new products.
“Hop in guys it’s a @rhode summer coming June 9th,” she penned in the caption.
The collection put a sizzling twist on the brand’s best-selling lineup. The summer 2026 collection includes three new products: Pocket Bronze, a stick for contouring cheeks and adding warmth to the complexion, Pocket Brush, a double-ended tool for blending product, and Highlight Milk, a shimmery iteration on the Rhode’s bestselling Glazing Milk. The Peptide Lip Tint and Peptide Lip Shape will also be available in new bronzy and pearlescent hues.
And it’s not just makeup that Hailey unveiled. She will also stock limited-edition merch, including a terry cloth bag and a terry towel for the beach. The Signature Lip Case and Snap-On Lip Case have also been introduced in Colada and Bronze shades.
© InstagramRhode’s new products
As a beauty enthusiast and devoted user of the original skincare product, Highlight Milk is the launch I’m most excited about. “Our hybrid luminizer is your finishing touch for shimmery radiance before you head out the door. Made with our signature Glazing Milk formula, it delivers clinically proven hydration and soothing skincare benefits. Wear it all summer long on bare skin, all over the body, or mixed into foundation for full glam,” reads the brand’s official press release.
The first two shades feature sheer milky bases with soft shimmer, while the following two shades have added tints for warm and dimensional glow.
© RhodeThe summer launch marks the first time Rhode has expanded into bronzers. Available in eight different hues, the cream bronzer remains hydrating while offering buildable color that glides seamlessly onto the complexion.
Last year, Hailey announced that Rhode had been acquired by e.l.f. Beauty for a $1 billion dollar deal that came only three years after she debuted her company. However, Hailey has continued to serve as the chief creative officer of the company.
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