There was a moment recently when I caught my reflection in natural daylight and realised it was not age I was reacting to, but tiredness. The kind that settles into your face quietly, softening your jawline, dulling your skin and making you look a little less like yourself, even when you are feeling perfectly fine on the inside.
I am not chasing youth, nor am I interested in erasing my face, but I am curious about how to support it as it changes, especially in a world where looking refreshed often matters just as much as feeling confident.It is impossible to ignore the fact that so many women in the public eye appear to be ageing differently these days. Faces look lifted yet expressive, smooth yet real, and increasingly the conversation has shifted away from surgical facelifts towards non-surgical alternatives.
Celebrities who once disappeared for weeks to recover now seem to step out days later looking rested rather than reworked, and while very few confirm exactly what they have done, dermatologists and aesthetic doctors openly talk about the rise of advanced skin tightening and muscle-stimulating treatments behind the scenes.With that in mind, I decided to stop scrolling and start trying, committing to two of the most talked-about non-surgical facelift treatments to see what actually happens when the marketing promises meet real life.
The first treatment I tried was EMFACE at Platinum Skincare, which has been quietly gaining a celebrity following because it works on something most skincare never touches, the facial muscles themselves. The concept immediately made sense to me because we understand instinctively that muscle tone changes the body, yet we rarely think about the face in the same way.
Over time, facial muscles weaken and shorten, contributing to sagging and loss of definition, and EMFACE aims to address that directly while also improving skin quality.The treatment itself is far less intimidating than it sounds. Pads are placed on your forehead and cheeks and once it begins, you feel a series of controlled contractions that cause your face to move on its own.It is a strange sensation at first, but not painful or uncomfortable, and after a few minutes you simply surrender to the fact that your face is having a workout without your involvement.
The session lasts around 20 minutes and there is no downtime at all, which explains why it has become popular with women who cannot afford to disappear from public view.Immediately afterwards, my face looked subtly lifted, particularly through the cheeks, with that slightly taut feeling you get after a good gym session. Over the following weeks, the changes were gradual but noticeable, especially in the firmness of my cheeks and the smoothness of my forehead, which looked more relaxed without losing movement.
This was not a dramatic transformation, but it was the kind of result that quietly builds confidence, making you feel like your face is being supported rather than altered.What I appreciated most about EMFACE was how natural it felt, both during and after the treatment, because it works with your existing facial structure instead of overriding it. I could easily see why this has become a go-to option for women who want to lift without injectables and who still want their face to move when they laugh or talk.
© Scott EhlerMy second experience took a different approach altogether. Infinity RF at Cryo Stay Young focuses on skin tightening and collagen stimulation using gentle radiofrequency energy to heat the deeper layers of the skin, encouraging it to rebuild itself over time. If EMFACE feels like strength training, Infinity RF feels more like restorative care, and the treatment itself was deeply relaxing.
As the device moved across my skin, there was a warm, soothing sensation rather than anything intense, and I left the clinic with skin that felt immediately smoother, tighter and noticeably brighter. There was a healthy flush that faded within an hour, making it ideal for anyone who wants visible results without any recovery time.In the days and weeks that followed, my skin continued to improve in a way that felt very organic. Fine lines softened slightly, the under-eye area looked more supported, and my overall complexion felt firmer and more resilient.
© Getty ImagesThe real shift happened several weeks later, as collagen production increased and my skin developed that subtle density you cannot fake with makeup, which is often what gives celebrities that luminous, well-rested look even when they claim to have done nothing at all.What stood out to me with Infinity RF was how quietly effective it was. This is not a treatment that makes people ask what you have had done, but rather one that prompts comments about how good your skin looks, or whether you have just come back from holiday.
If I am honest, choosing between the two feels a little like choosing between strength training and skincare, because they address different aspects of ageing. EMFACE works on structure and lift by strengthening the muscles that hold the face in place, while Infinity RF improves skin quality, firmness and elasticity by encouraging collagen and elastin production over time.
Together, they reflect the way many celebrities are now approaching ageing, by layering subtle treatments rather than opting for one dramatic intervention.I do not believe non-surgical treatments are about chasing perfection, nor do I think they replace surgery for those who want significant change.
What they offer instead is a way to support your face as it evolves, allowing you to look like yourself for longer, just a little more rested and a little more confident.After trying both, I understand why non-surgical facelifts have become the quiet beauty secret of women who want results without headlines. The changes are real but restrained, gradual but meaningful, and most importantly, they allow you to age in a way that still feels like you.
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