Kate Moss proved once again why she remains one of fashion’s most enduring forces as she took to the runway at Gucci’s Friday show during Milan Fashion Week. At 52, the British supermodel commanded attention in a daring backless dress that plunged dramatically low, revealing Gucci’s now-iconic branded thong beneath.
The look was bold, unapologetic, and unmistakably Gucci. Kate went braless under the slinky design, giving onlookers a glimpse of her famously sculpted figure as she sauntered confidently up and down the catwalk. Decades into her career, her runway presence remains magnetic.
Gucci’s branded thong has quietly evolved into one of fashion’s most recognizable cult pieces. The design first appeared on the runway as part of Tom Ford’s Spring/Summer 1997 collection for Gucci. Originally part of a bikini set, the thong became a defining symbol of late 90s sensual minimalism. Nearly three decades later, it continues to resonate with a new generation of style icons.
Celebrities, including Hailey Bieber and Kim Kardashian, have both embraced the branded underwear trend, cementing its cross-generational appeal. The revival speaks to fashion’s cyclical nature. What was once provocative becomes archival chic, then resurfaces as a status symbol for those fluent in fashion history.
© Gamma-Rapho via Getty ImagesKate’s appearance also reflects her own full-circle moment with Gucci. During the 90s, she was synonymous with the brand’s sleek, high-gloss aesthetic under Tom Ford’s direction. Seeing her reinterpret that era on today’s runway adds narrative depth to the show. It is not nostalgia. It is continuity.
Kate has been looking particularly radiant in recent years. Today, she prioritizes wellness, discipline, and longevity. She reportedly commits to regular juice fasts and favors a week-long juice-only programme at LifeCo wellness resort in Turkey, a retreat she has visited annually for the past decade.
© Backgrid/The Grosby GroupA few days ago, Kate Moss and her lookalike daughter Lila Moss were photographed soaking up the sun in matching string bikinis while in Tulum, Mexico. The supermodel, 52, and her 23-year-old mini-me were photographed enjoying a beach day while showcasing their signature off-duty glamour.
Kate, who shares Lila with her former partner Jefferson Hack, has long been known for not following trends. In an appearance on Bella Freud’s Fashion Neurosis podcast, she revealed her distaste for fashion fads. She said, “I hate fashion codes. I hate like, ‘Oh, this bag’s in fashion, so everybody designs the same bag.’”
“Like I walked through the airport the other day, and in every shop was the same shoe and the same bag from like every designer. I was like. ‘What is the point in doing that?’ It’s not fun when it’s fashionable …Trends are awful. [As soon as it’s a trend] you can’t wear it anymore.”
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