Madonna has never been shy about revisiting her own mythology, and her latest moment was nothing short of iconic. In a new campaign for Dolce & Gabbana, the Queen of Pop leaned into bridal lingerie that instantly calls back to her “Like a Virgin” era in 1984-1985. In photos and videos shared on Instagram, the 67-year-old proves that age is nothing but a number.
At an intimate dinner in Milan, inside the Dolce & Gabbana Alta Moda atelier, surrounded by roses, candlelight, and a tightly curated guest list, Madonna took over a small stage, accompanied by longtime collaborator Stuart Price on piano and a live string quartet.
She performed in Italian, singing “La Bambola,” originally sung by Patty Pravo, as part of the Italian house’s latest campaign rollout. Madonna is the face of Dolce & Gabbana’s The One fragrance, and the song is the same one used in the commercial. With a corset cinched, veil cascading, and lace gloves stretching up her arms, she looked incredible and sounded amazing.
Madonna’s boyfriend, Akeem Morris, was there to support her as they made their way into the after-party. She kept the theme going with a white fur coat over, wearing a structured white lace bodysuit with delicate paneling, paired with high-cut lace bottoms and fishnet tights.
© The Grosby GroupShe later shared behind-the-scenes Instagram shots, captioning the post, “Una Notte D’amore,” which means a night of love.
The performance came after she attended Dolce & Gabbana’s runway show inside Milan’s Metropol theater. Rumors had been swirling all day that she would appear.
© Vittorio Zunino CelottoShe arrived dressed in a black lace mini layered under a sharp tuxedo jacket, turquoise leather gloves, and patent pointy pumps.
© The Grosby GroupHer “Like a Virgin” era
© GettyWhen Madonna released Like a Virgin in 1984, the title track shot to No. 1 on the Billboard Hot 100 and stayed there for six weeks, turning her into a household name. Follow-up singles like “Material Girl” cemented her image as a savvy, self-aware provocateur who understood both irony and image better than anyone else.
© New York Daily News ArchiveBut it was her performance at the 1984 MTV Video Music Awards, where she rolled around the stage in a wedding dress and “Boy Toy” belt, that truly sealed the era in history.
© Frank Micelotta ArchiveIt sparked outrage, headlines, and endless debate, with critics calling it scandalous while fans saw a woman reclaiming sexuality on her own terms. The controversy only fueled the success, and she took the album on tour in 1985.
© GettyTo this day, it remains one of her most iconic songs.
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