Soft glam has been all the rage in recent years. Loads of us women are saying goodbye to heavy makeup that ends up accentuating bumps and fine lines, and saying hello to glow-giving complexion products that have a natural, blurring finish. It’s a beauty pursuit even more worthy now we’ve been thrown into a humid UK heatwave – because who really wants to cake their face when temperatures are this high?
- Many women with mature skin find blush and bronzer can accentuate fine lines
- e.l.f Cosmetics has launched a new blush-bronzer duo that midlife women are loving for its blurring ability
- The products are part of the brand’s new Soft Glam collection, which has just launched in the UK
And in the quest for finding soft, glowy products that perfectly blur any complexion woes (particularly pesky fine lines), midlife women have uncovered a new blush-bronzer duo. Enter e.l.f Cosmetics’ Soft Glam collection, which features a cream blush and cream bronzer. The sticks are apparently so effective that you don’t even need to wear foundation under them.
Both formulas have a buttery feel and are infused with 2% shea butter and 1% sunflower seed oil. These skincare ingredients allow the product to glide on smooth and melt into your skin, without sinking into fine lines or accentuating any texture, blemishes or bumps.
They cost £7 each (yes, really) and come in various shades to suit all skin tones. The blush has seven hues, including a light pink, dusty mauve, peachy coral, cool pink, plum, cherry red and bronze terracotta. The bronzer has eight shades, including a fair, light/medium, medium, medium/tan, tan, tan/deep, deep and deep/rich.
Blush stick
Bronzer stick
Softly rosy cheeks with sculpting, sun-kissed warmth are very much in this summer. So, consider the duo your shortcut to achieving a natural, everyday glow… with a touch of youthful radiance, of course.
What are verified shoppers saying about e.l.f’s new bronzer-blush duo?
You don’t just have to take my word for it. Midlife women have been flocking to the internet to rave about e.l.f’s latest releases, with many praising the “beautiful natural finish” and how easy they are to apply.
One woman with “dry, mature skin” deemed the blush an “excellent product”, writing: “It is smooth as butter and highly pigmented. It left me with a natural finish without accentuating any wrinkles or imperfections. I wore it for several hours in warm weather, and its staying power was good. I loved it!”
Another penned: “Blushers always sink into my fine lines but this one didn’t. It’s so creamy and blendable. It blurred my crow’s feet, and lasted all day without creasing – I’m not used to that. A new staple in my makeup bag!”
A third said about the bronzer: “This is the best bronzer I’ve ever owned. It blends like a dream and it’s not oily or too dry. It really does give that satin glow and it just looks so good – very buildable and pigmented!”
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