Latin Americans’ sounds will be heard in one of the world’s biggest sporting events. Alex Martínez, a celebrated Venezuelan harpist and composer, has been selected to perform during the 2026 FIFA World Cup as part of the tournament’s official cultural programming.
Venezuelan folklore, rhythms, and traditions of llanera music will be introduced to an international audience gathered for the world’s most-watched event. Martínez will make his official World Cup debut on June 14 at AT&T Stadium in Arlington, Texas, during the pre-match festivities for the highly anticipated Group F clash between Japan and the Netherlands.
The opportunity comes through FIFA’s prestigious Hospitality program, an exclusive initiative designed to elevate the fan experience through premium entertainment, cultural showcases, and artistic performances.
A Modern Voice for Traditional Venezuelan Music
Born in Barquisimeto, in Venezuela’s Lara state, Martínez has built a career around reimagining the traditional harp. While deeply rooted in the sounds of joropo and llanera music, his performances often venture beyond convention, blending folklore with contemporary genres such as rock, jazz, blues, bossa nova, and electronic music.
The result is a distinctive sound that honors Venezuelan heritage while appealing to younger, multicultural audiences who embrace both tradition and global musical influences.
© Alex MartínezHis innovative approach has helped him stand out in a crowded digital landscape, where he has spent years sharing performances, tutorials, and original arrangements through online platforms. By leveraging social media and YouTube, Martínez has expanded the reach of Venezuelan folk music far beyond South America.
That strategy has paid off. One of his most notable achievements came when his joropo-inspired interpretation was featured in content celebrating the 40th anniversary of legendary rock band Metallica, exposing his work to an entirely new audience.
The first-ever FIFA World Cup 2026 Halftime Show Th
The 2026 FIFA World Cup is set to make history in multiple ways. Besides hosting matches in three different countries for the first time, it will also showcase the biggest entertainment spectacle ever announced in soccer. Starring global superstars Madonna, Shakira, and BTS, these co-headliners will perform for the first-ever FIFA World Cup Final Halftime Show.
The groundbreaking performance will take place on Sunday, July 19, 2026, at MetLife Stadium, which will be temporarily renamed New York New Jersey Stadium during the FIFA World Cup Final due to FIFA stadium sponsorship regulations.
© YouTube ShakiraAccording to the press release shared with HOLA! magazine, the lineup was curated by Chris Martin from Coldplay. Even before the official tournament kickoff, Shakira placed the 2026 FIFA World Cup directly at the center of online conversation thanks to her single “Dai Dai,” created alongside Burna Boy.
The halftime show will have a significant purpose beyond just entertainment. It will support the FIFA Global Citizen Education Fund, an important initiative aiming to raise $100 million to improve access to quality education and football opportunities for children around the world.
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