Time to serve! Hollister and Taco Bell are teaming up for a Y2K-inspired drop for fashionistas and foodies alike. The clothing brand, worn by Emma Watson, Vanessa Hudgens, and Charli D’Amelio, joined forces with the chain, adored by Justin Bieber, Pete Davidson, Doja Cat, and Katy Perry for an exclusive collection that celebrates both.
The 11-piece lineup includes graphic tees splashed with bright Taco Bell menu motifs, fleece hoodies and sweatpants featuring retro-style logos, baggy denim with signature sauce details, cozy embroidered socks, and a hot sauce packet key chain.
“Both Hollister and Taco Bell have been major players in defining youth culture, so bringing our worlds together is a natural fit,” Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co., said in a press release.
“This collaboration with Hollister is another bold way we’re bringing the brand to life beyond the menu, giving fans something fresh and unexpected that lets them show their love for Taco Bell in a whole new way,” Luis Restrepo, chief marketing officer at Taco Bell, added.
The collection launches in stores and online on Monday, Dec. 1. Taco Bell Rewards Members will get first access on Tuesday, Nov. 25, along with the chance to win one of 500 limited-edition sauce packet sweatshirts during the in-app drop from 2 to 3 p.m.PST.
Read the full article here
