Kim Kardashian has enlisted the help of everyone from Scott Disick’s ex-girlfriend to Will Ferrell to sell SKIMS, but she continues to prove that nobody can wear her lingerie line quite like her. On Tuesday, the billionaire shared a gallery of snaps wearing the new micro line that has the internet sending fire emojis.
The barely there animal print lingerie has a Micro Bralette and Micro thong that covers just enough to make the photos safe for IG’s policies.
The drop is a part of her “Fits Everybody” line, which sparked a wave of hilarious responses, like one of the top-liked comments, “Kimberly, that does not fit everybody.” “Kim, I can’t park my hell cat,” someone else added, along with “barely fits her, those strings are hanging on for dear life.”
Amid the fire emojis and funny comments are also plenty about her boyfriend, Lewis Hamilton. “Lewis is such a lucky man omgg,” someone wrote. There were also many inappropriate ones about how good he must have it.
Kardashians’ drop comes after a hilarious and unexpected male model for the line – Ferrell. With his upcoming comedy series, The Hawk, dropping on Netflix on July 16, they collaborated for the men’s line.
The Superstar actor appeared shirtless in a hilarious video, quipping in the comments that Skims was an “up-and-coming brand.”
Fans were losing it in the comments. “Give whoever’s idea this was a raise,” and “Kim’s marketing team doesn’t miss!” were among the comments from people who thought it was an amazing collab.
Skims has proven to be nothing short of successful. It is reportedly worth $5B, and Kardashian holds a 35% ownership stake in the company.
The mother of 4 has said the inspiration behind SKIMS goes much deeper than fashion. “Growing up as a kid, I was always very shy,” she told the Wall Street Journal in 2021. She also recalled feeling “really different” in grade school, particularly because she “didn’t look like the representation of women” she saw in the media.
That experience helped shape SKIMS, a brand she says is built around inclusivity in size, age, and skin tone, after years of her cutting and dyeing shapewear herself to make it work.
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